YOUR 450-PAGE BLUEPRINT TO
RESTAURANT MARKETING SUCCESS
THE RESTAURANT BUSINESS IS CHANGING FAST.
Running a restaurant was never easy and it’s not getting any easier. Changing demographics, tastes, social media, online reviews, delivery services and massive increase in competition at every level are just a few of the challenges. Effective marketing is more important than ever to keep a steady flow of traffic coming through your doors. What this book will show you is how to make every single email, social post or ad more effective in generating business for you!
Who should read this book? Restaurant owners, managers, chefs and stakeholders in the restaurant industry. Whether you run a sandwich cafe or a five-star dining experience this book will open your eyes to a plethora of new ways to increase your traffic flow and income.
WHAT WILL THIS BOOK DO FOR YOU?
- Rapidly increase your customer database
- Turn your customers into a social media marketing army
- Improve incremental response from every email you send
- Dramatically improve your social media engagement
- Quickly and easily increase wine sales
- Generate high quality banquet and catering through custom landing pages
- Create “sell out” special events
- And much more!
WHAT YOU'LL LEARN IN EACH CHAPTER OF THE RESTAURANT MARKETING BIBLE:
Chapter One destroys the many myths about what works and doesn’t work to drive customers in the restaurant industry. The answers may surprise you because what you should be doing is not what most restaurants are doing!
Chapter Two will help you find and define your USP, (Unique Selling Proposition) that one special statement that will resonate in your customers mind, that you will build your brand around.
Chapter Three helps you craft and refine your creation story, for from McDonalds to Maxim's, your back story is the foundation of all great marketing.
Chapters Four - Six will show you hundreds of simple ways you can create an emotional bond with your customers and turn them into your own a social media marketing army.
Chapter Seven will help you redesign your website for maximum response because if your website looks anything like most restaurant websites you are doing it wrong!
Chapter Eight gives you the secrets to high performing landing pages for data collection and to sell out individual events. Landing pages are also the key to rapidly expanding your banquet and catering business!
Chapter Nine will show you why in the battle for customers, he with the biggest database always wins and how to quickly make that person you!
Chapter Ten shows you the powerful secrets to getting more of your emails, delivered, opened, acted upon and shared.
Chapter Eleven introduces a whole new way to look at social media that will be instantly more effective than anything your competitors are doing. It’s a paradigm shift that will supercharge your engagement and response.
Chapter Twelve delves into the hidden power of blogging. Few restaurants blog which gives you a huge advantage to boost your search engine rankings and create multiple social post from every blog.
Chapter Thirteen unlocks the code to superior Facebook ad performance. These tips will double and triple your response rates for not a dine more in ad spend!
Chapter Fourteen addresses the key element that every campaign regardless of media lives and dies on, the power of your headline or opening statement. Even a small change in your ability to write headlines can cause a 300-500% increase in readership of your sales message.
Chapter Fifteen shows you in detail how to write copy that sells. Copywriting is the master skill of successful marketing and a little knowledge can go a long way to boosting your profits!
Chapter Sixteen looks at the critical importance of your offers and how to structure them for massive response.
Chapter Seventeen explains how to generate dramatically more response from your print ads, flyers, collateral and in house displays.
Chapter Eighteen deals with strategies to supercharging your meeting, group and special events business.
Chapter Nineteen getting ready to sell. Few restaurants take sale training seriously yet nowhere will you find a greater ROI. Even a small increase in sales skill can have a huge impact on your bottom-line.
Chapter Twenty selling private events, banquets and catering. These professional objections scripts can turn an average person into a natural sales superstar.
Chapter Twenty-one closing sales. The master skill of exponential revenue.
Chapter Twenty-two selling more wine, with these simple additions to your repertoire your wine rep will be your new best friend.
Chapter Twenty-three building a referral machine and dealing with negative online reviews. Double and triple referrals by following these simple steps. Follow the five-step formula for dealing with negative review on Yelp, Trip Advisor and Facebook and what the right situation calls go “nuclear”!
Chapter Twenty-four developing legendary service and creating a guest friendly culture. Follow these simple rules for an exciting improvement in customer satisfaction.
For less than the cost of a dinner tab you can dramatically improve your restaurants marketing performance in so many different ways you’ll wonder where all the money has been hiding.
• Many of the ideas cost little or nothing to implement.
• A 3-5% incremental increase in your marketing’s response, across the board will create an avalanche of new business.
• This will be the best investment you have ever made in your restaurant!
ORDER NOW AND PROFIT AT ONCE!
I spend six months a year traveling the world. This also means I spend 6 months a year eating out in restaurants as I generally prefer a local place over the hotel. Although there are many fine hotel restaurants these days. In the last few years, I have visited restaurants in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, Bali, Australia and Dubai.
Add this vast first-hand restaurant experience to over twenty years in which my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That’s before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort all of whom had restaurants.
Best of all my wife ran a restaurant for over ten years and we both waited tables for five. My son and daughter at this moment are both in training to be restaurant
managers and my daughter is looking at buying one. I have seen the business from almost every angle, the good the bad and mad chefs throwing knifes.
While I pick up new and innovative restaurant marketing ideas all over the world, the vast majority of restaurant marketing that I see from the individual entrepreneur to the multinational chains is poor and ineffective. They get caught up in style over substance, branding rather than results, and mediocre multichannel marketing without actually acing a single one!
A simple change in marketing strategy can have a major impact on your income. Dramatic results can be gained in simple ways like tightening up the effectiveness of the response you get from your existing efforts. Three percent here, five percent there can add up to huge increases in business, and these often cost little to nothing to execute.
ABOUT THE AUTHOR, ANDREW WOOD
2020 Andrew Wood. All rights reserved.
WHAT WILL THIS BOOK DO FOR YOU?
- Rapidly increase your customer database
- Turn your customers into a social media marketing army
- Improve incremental response from every email you send
- Dramatically improve your social media engagement
- Quickly and easily increase wine sales
- Generate high quality banquet and catering through custom landing pages
- Create “sell out” special events
- And much more!
